Supply and Demand Misalignment :
Supply and Demand Misalignment :
The Objective for the value chain constellation is it built enterprisewide solutions that harmonize the network activities
for satisfying the ultimate consumer
1 True end -consumer demand is unknown, must be forecast
2 Production cannot meet initial projected demand, situation of shortage
3 Channel Partners overorder in an attempt demand and stock their shelves
4 as a supply catches up with demand orders are cancelled and returned
5 Financial and production planning are not aligned with real demand; therefore, production continues.
6 As demand declines , all partners attempt to drain inventory