Rules for the Chip Exercise
The results of the chip exercise should reflect and support the strategy
druver. At the end of the exercise, the team must reach consensus on the
requirementsfor each supply chain. On close calls, it might help to assign
numeric values to each chip: three for superior, two for advantage, and one
The exercise needs to be performed three times. It’s performed first by the
design team. It will be performed almost immediately afterward by the full
steering team. The third time it’s performed by each relant business team as
the SCOR process is spun farther out through the enterprice.
In each case, the coach should review the metric categories and definitions
with the players, but actual data should not be revealed.
That’s because people tend to put the “superior” chip where they see the
Need for the most improvement, not necessarily where the strategic