The Second Level new look at Market :
The Second Level new look at Market :
At thisl evel of optimization is necessary to analyze the various markets being served and to identifypotential new ones to penetrate.
Annual revenue($/ customer)
Winners(long term growth potential Customers) and Non Strategic customers but large overdemanding
High Margin- High Loyalty customers (pay for service elements of partnering).
Wannabes : low advancement probability