Bringing External World into focus
The Third Level: Bringing External World into focus
Driver: Business units Leader
Chad Holliday at Du Pont : “ We will grow as a company held together less by internal service and more by a focus on External world…including use of the most effective information technology”
Particular needs of their customers and action taken by competitors
No single business entity can meet all market demands on a large scale
Myopic focus ongoing maximizing internal operating performances
Unwilling and distrust in succeed with cooperation with external partners
Source: Advanced Supply Chain Management, C.C. Poirier, Berrett-Koehler, 1999