Nord American Automotive Industry
GM introduced CE 1984 (GM33 Buick Redesign of a coupe` involving : Hawtal Whiting body design, Aston Martin assemblying, Lamb Technicon Welding, Ogihara Moulding); this approach was immediately followed also by Chrysler (Liberty Team) and Ford (redesign of Taurus model).
As results we can summarize:
Time to Market from 75 to 55 months .
Time for minor redesigns from 3 year to 15 months
Development of multidisciplinary teams for right-first-time
Low Quality Selection reduced to 60%
Production Tools reduction 30%